Is it time to dump your big bank and save on fees?

Are you a small business owner or transitioning jobs or careers and need relief from your mega banks sneaky or increasing fees and slippery lending banking practices?

Here are 3 alternatives worth considering. Credit Unions, Regional Banks and Virtual banks. In many cases customer satisfaction, low or no-fee business models and all the online banking features make these FDIC insured alternatives big money savers.

So if you’re on LinkedIn looking for your next career opportunity, you can lower your banking expenses to stay out of the fee crunch.

I’m researching this for a small business group and will announce my pick and why, soon.  Subscribe to this post to get that automatically.

For Credit Unions, visit mycreditunion.gov. For Regional Banks visit jdpower.com and for Virtual Banks search on “virtual banks” and visit Ally, Capital One’s 360 checking, GoBank and Simple.

*Source: Consumer Reports, September 2013

Aren’t Digital Marketing and Internet Marketing the same?

No, they’re not.

Digital marketing revolves around the Internet, which is why people tend to think digital and Internet marketing are the same. They are different. Internet marketing falls under the category of digital marketing.

Internet marketing encompasses digital marketing services like search engine marketing and optimization, display advertising, and video email marketing.  Voice broadcasts, fax broadcasts, pod casting, wireless text messaging, mobile instant messaging, and mobile apps are also included in Digital Marketing which are not included in the narrow definition of Internet marketing. digital marketing refers to mobile marketing, digital telephony, and digital video recorders as well.

Business owners and managers need real-time statistics to demonstrate the value of marketing initiatives. As a result, digital marketing has become an integral component of company marketing strategies.

The need for traditional marketing channels are converging with digital tracking methods and in time, what we consider traditional, will more than likely transform into completely digital marketing formats.

Branding consistency across all mediums is essential to provide a uniform visitor experience wherever a company has a presence.  I’ll talk more about that soon.  Stay tuned!

Improve search engine ranking with NEW CONTENT!

In the good old days the choices to get ranking on Google were paying for AdWords ads or spending marketing dollars on SEO services or experts or both.  For many small businesses the return on investment wasn’t worth it.

With Google’s current emphasis on “new content” and specifically “new video content”, small businesses with small marketing budgets can now compete on the “New Content” playing field.

MAC-GoogleResultsHave you noticed how YouTube videos appear in search engine results more and more every day?  Do you also notice how videos will rank higher than text posts about the same subject?  Ever since Google purchased YouTube back in 2006, the trend toward YouTube videos appearing in Google search results has been a constant.

Consider this, if you post to your website’s integrated blog once a week with forwarding to the social media sites where you have a presence, your new content is multiplied with links back to your website where you control content, presentation and priority.  With a small one time invest in equipment and a regular, small, time investment you can noticeably increase your search engine ranking on any budget.

Knowing that text is passed between Google and YouTube in the process leading to search results provides several opportunities to increase search engine ranking.  Starting with video file names and continuing to descriptions, titles, tags and most recently video captioning.  A little “new video” can go a long way to improving your search engine ranking and your internet visibility.

Do I need a Mobile website or Social Media presence?

I’m still a little surprised when experienced, successful business owners ask me these 2 questions.  Do they “really need a mobile website?”  Google reports over 46% of all searches are done from mobile devices and 61% of online research starts on a Smartphone (Source:Searchenginewatch.com).  DO YOU THINK YOU NEED A MOBILE WEBSITE?  DO YOUR COMPETITORS HAVE A MOBILE WEBSITE?  You tell me.

“FaceBook’s for teenagers & college kids”…REALLY?  With over 67% of internet users 18-44 on Facebook, it’s the most powerful Social Media Marketing Platform. (Source:Businessinsider.com).  If Coca-Cola®, Starbucks®, Sony Playstation® are any indication of Global companies opinion of FaceBook marketing, maybe you should think about if for you business.  Do your competitors have a branded, FaceBook Business Page?