9 & 10 of 10 ways to combine e-mail and social media

MAC-lionking-socialmedia150Howdy again folks. As e-mail marketing continues to bring the highest new customer conversion rate and ROI for your time and $$ investments, below are the next installment of recommendations.

If Video E-Mail Marketing is not part of your marketing strategy for 2015 it should be. If your not using video e-mail marketing or any e-mail marketing for that matter and you have questions, please feel free to contact me at customerservice@mikealvarez.com or if you prefer having an old fashion conversation on the phone, call me at (916) 412-6466 for answers without a sales pitch. I’m here to help.

Friday’s recommendations:

9. Spread the Wealth

Lead generation: Don’t miss an opportunity to get clients’ fans to opt in to other content channels, especially email. Convert social engagement into email subscribers by embedding an opt-in form everywhere possible and providing followers with an incentive to opt in.

10. Keep it Alive

Leverage SEO for engagement and landing pages. An email promotion may live on well past its deployment date. Search engines will continue to find related landing pages, social pages, and share boards for months to come. Plan for this when creating clients’ campaigns and consider leveraging these assets for online re-marketing campaigns.

Next week I’ll be talking about Office 365 – “Never have to upgrade your Office Software again and much more!”

6-8 of 10 ways to combine e-mail and social media

MAC-lionking-socialmedia150Howdy again folks. As e-mail marketing continues to bring the highest new customer conversion rate and ROI for your time and $$ investments, below are the next installment of recommendations.

If Video E-Mail Marketing is not part of your marketing strategy for 2015 it should be. If your not using video e-mail marketing or any e-mail marketing for that matter and you have questions, please feel free to contact me at customerservice@mikealvarez.com or if you prefer having an old fashion conversation on the phone, call me at (916) 412-6466 for answers without a sales pitch. I’m here to help.

Thursday’s recommendations:

6. Dive into a Relationship

Remind clients that social media interaction is all about relationships. Think of social media content as having a one-on-one conversation over a cup of coffee. Social sharing technology is easily accessible; it’s how you use it that makes all the difference for clients.

7. Pay attention to likes and forwards

Likes and forwards should never rule clients’ social media strategy. However, tracking clients’ most popular content will supply valuable insights.

8. Remember, it’s a conversation

Encourage clients to conduct candid conversations with fans. This builds trust and generates free, honest feedback.

3 – 5 of 10 ways to combine e-mail and social media

MAC-lionking-socialmedia150Howdy again folks. As e-mail marketing continues to bring the highest new customer conversion rate and ROI for your time and $$ investments, below are the next installment of recommendations.

If Video E-Mail Marketing is not part of your marketing strategy for 2015 it should be.  If your not using video e-mail marketing or any e-mail marketing for that matter and you have questions, please feel free to contact me at customerservice@mikealvarez.com or if you prefer having an old fashion conversation on the phone, call me at (916) 412-6466 for answers without a sales pitch.  I’m here to help.

Wednesday’s recommendations:

3. Make them Believers

Give reasons to share from email to social. People need a reason to pass along and recommend clients’ content. Motivate them with engaging imagery, questions, coupons, etc.

4. Content Counts

When repurposing content across various websites and social media platforms, be sure to tweak content so that each post is unique.

5. One Voice

Integrate: Clients’ social media outlets should be an extension of their brand and should integrate seamlessly with their overall content strategy.

This week – 10 ways to combine e-mail and social media in 2015 for max customer impact!

MAC-lionking-socialmedia150Howdy folks.  As e-mail marketing continues to bring the highest new customer conversion rate and ROI for time and $$, I wanted to start off 2015 with specific recommendation how to leverage your e-mail marketing.  If Video E-Mail Marketing is not part of your marketing strategy for 2015 it should be.

If you have questions please feel free to contact me at customerservice@mikealvarez.com or if you prefer having an old fashion conversation on the phone, call me at (916) 412-6466.

Today we’ll start with my first two e-mail marketing recommendations:

1. Design Makes the Difference

Email design: When designing an email template, in addition to mobile rendering, consider how the template can be re-purposed as a Facebook tab or embedded into a blog post, or how individual pieces of content within the email can be shared to social. Always take advantage of the ability to create the message once and deliver it everywhere with the click of a button. This clients time and money.

2. Video Leads on the Move

Share a video that contains a call-to-action; email it out into the share-o-sphere, attracting attention while generating leads. And given the popularity of video with mobile users, create immediate engagement with customers and prospects on the go, whether those viewers follow a URL to a landing page or complete a form right on the video to opt in to your clients’ mailing list.

FREE VIDEO COMMERCIALS FOR REAL ESTATE PROFESSIONALS

Scan QR Code for live mobile sample

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If you’re not a real estate agent or broker but know someone who is, consider passing this along, they will thank you.

As many Real Estate Professionals continue to be unaware they can independently have a dedicated MLS/IDX mobile website with lead generation and management they control, video and an MLS/IDX integrated Facebook Business page for a low one time setup fee and an affordable MetrolistPRO monthly subscription, I’m SPONSORING A FREE HD VIDEO COMMERCIAL SHOOT, along with an MLS/IDX product setup sale, making it affordable for everyone!

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As we’re all aware the only thing we can count on is change.  Whether it’s a company buy-out, management or philosophical changes which don’t align with your business or family plan, having an independent internet presence, including MLS Facebook integration, MLS mobile and standard websites with lead generation and management systems are the best defense against interruptions in your business.  Are you using your Company’s brand or are you branding yourself?

Watch for some information everyone needs to know about security, coming next week!  Hope everyone had a fun and profitable day!

Is it time to dump your big bank and save on fees?

Are you a small business owner or transitioning jobs or careers and need relief from your mega banks sneaky or increasing fees and slippery lending banking practices?

Here are 3 alternatives worth considering. Credit Unions, Regional Banks and Virtual banks. In many cases customer satisfaction, low or no-fee business models and all the online banking features make these FDIC insured alternatives big money savers.

So if you’re on LinkedIn looking for your next career opportunity, you can lower your banking expenses to stay out of the fee crunch.

I’m researching this for a small business group and will announce my pick and why, soon.  Subscribe to this post to get that automatically.

For Credit Unions, visit mycreditunion.gov. For Regional Banks visit jdpower.com and for Virtual Banks search on “virtual banks” and visit Ally, Capital One’s 360 checking, GoBank and Simple.

*Source: Consumer Reports, September 2013