Sacramento State of the City 2015

MAC-Mike-Mayor-Johnson

Mike congratulates Mayor Johnson

MAC-Mike-Congratulates-Mayor-Johnson

Mike pledging his support for the Sac Republic Soccer team project

I’m grateful to have been a part of this event celebrating our great city it’s people and the communities that make up our great city.  Congratulations Sacramento and our mayor Kevin Johnson!

Special thanks to:

Augustine Joseph of Jetexe, “the company I count on for an “affordable way to rent a jet or Helicopter when I need get there now” for taking the photos (my phone died).  Thanks Augustine, it’s always fun.

Sergey Ivannikov, Founder & CEO of Russian American Media for the awesome VIP seats.  Thank you Sergey!

Edgar Calderon, Founder of Babylon Media Works and La Pulga Newspaper, the man I consider the “Top Gun” in Sacramento when it comes to Ethnic, Digital and Traditional Media Marketing for the invitation.   “Since he’s worked for them, he knows how to get you the most for your media advertising dollars from them”!  Thank you Edgar!

Miracles happen!

MAC-Keys-down-drain

Left to right Calista, Sara, Josh, me

After visiting my friend Josh Tindel at the First American Title office in Roseville, a funny thing happened. As I was walking to my car, I walked over a parking lot drain, while talking to one of the title professionals on her way out, I reached into my pocket to get a business card. I snagged my keys at the moment I walked over the drain (5:35 pm).  They fell in, on the only spot that was dry(miracle #1) about 6′ down .  I started to walk back into the office a bit embarrassed, but confident it would all work out.

As I was walking in, Calista (Senior Receptionist for the office – having a good laugh in the picture) was outside waiting for her husband to pick her up.  I said “guess what, my keys fell down the drain.”  Calista jumped into action and escorted me back into the office.  She got on the computer and Goggled my dealer who was about 2 miles away, gave me the number and pointed me to the phone as as my mobile was in the car (I don’t take it into meetings).  I had decided I would have the dealer cut me a new key.

While I went to make the call, word spread in the office and low and behold, I looked through the Window and Josh was waiving me out because Sara (A team Escrow officer) had come out with “the grabber” which she uses to retrieve paper, jewelry, pictures frames and whatever else might fall behind desks, or cabinets etc., which also happened to be 6+ feet long to see if she could overcome the obstacle (miracle #2).  Last but not least Josh went into full “bass fishing mode” and fish out my keys (miracle #3).

MAC-Mike-Congratulates-Mayor-Johnson MAC-Mike-Mayor-JohnsonI had let go of making my invitation to Mayor Johnson’s State of the State address at the Sac Memorial Auditorium, as I suspected I would never make it in time.  Well, I got to my VIP seat at 6:05, well ahead of the start of the event (miracle #4).  Thank you Calista, Sara and Josh who proved once again, there is no title (or in this case, s— happens) obstacle they can’t overcome to get your deal done (or in this case help me out of my predicament)!

Google The “King of Search Engines”

Google king of search engines

King of search engines

Today a prospect said there were more searches made on Yahoo than Google, so I turned to my Search Engine Marketing department and said, John, please provide “just the facts.”  So here they are.  Google is “the king of search engines” getting over 2/3 of the search share (from desktop only) according to comScore, Inc. (NASDAQ: SCOR) comScore is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.  Don’t be fooled by SEO or SEM sales people.  The truth overcomes “the talk” every time.

Considering everyone who has an android OS smartphone, tablet or other mobile device has to setup a Google master account to use it and Google search is pre-loaded, I would expect this number to be higher for mobile devices.  But here at MAC, we don’t speculate we find “just the facts.”  Stay tuned for the mobile device side of the story.

 

9 & 10 of 10 ways to combine e-mail and social media

MAC-lionking-socialmedia150Howdy again folks. As e-mail marketing continues to bring the highest new customer conversion rate and ROI for your time and $$ investments, below are the next installment of recommendations.

If Video E-Mail Marketing is not part of your marketing strategy for 2015 it should be. If your not using video e-mail marketing or any e-mail marketing for that matter and you have questions, please feel free to contact me at customerservice@mikealvarez.com or if you prefer having an old fashion conversation on the phone, call me at (916) 412-6466 for answers without a sales pitch. I’m here to help.

Friday’s recommendations:

9. Spread the Wealth

Lead generation: Don’t miss an opportunity to get clients’ fans to opt in to other content channels, especially email. Convert social engagement into email subscribers by embedding an opt-in form everywhere possible and providing followers with an incentive to opt in.

10. Keep it Alive

Leverage SEO for engagement and landing pages. An email promotion may live on well past its deployment date. Search engines will continue to find related landing pages, social pages, and share boards for months to come. Plan for this when creating clients’ campaigns and consider leveraging these assets for online re-marketing campaigns.

Next week I’ll be talking about Office 365 – “Never have to upgrade your Office Software again and much more!”

6-8 of 10 ways to combine e-mail and social media

MAC-lionking-socialmedia150Howdy again folks. As e-mail marketing continues to bring the highest new customer conversion rate and ROI for your time and $$ investments, below are the next installment of recommendations.

If Video E-Mail Marketing is not part of your marketing strategy for 2015 it should be. If your not using video e-mail marketing or any e-mail marketing for that matter and you have questions, please feel free to contact me at customerservice@mikealvarez.com or if you prefer having an old fashion conversation on the phone, call me at (916) 412-6466 for answers without a sales pitch. I’m here to help.

Thursday’s recommendations:

6. Dive into a Relationship

Remind clients that social media interaction is all about relationships. Think of social media content as having a one-on-one conversation over a cup of coffee. Social sharing technology is easily accessible; it’s how you use it that makes all the difference for clients.

7. Pay attention to likes and forwards

Likes and forwards should never rule clients’ social media strategy. However, tracking clients’ most popular content will supply valuable insights.

8. Remember, it’s a conversation

Encourage clients to conduct candid conversations with fans. This builds trust and generates free, honest feedback.

3 – 5 of 10 ways to combine e-mail and social media

MAC-lionking-socialmedia150Howdy again folks. As e-mail marketing continues to bring the highest new customer conversion rate and ROI for your time and $$ investments, below are the next installment of recommendations.

If Video E-Mail Marketing is not part of your marketing strategy for 2015 it should be.  If your not using video e-mail marketing or any e-mail marketing for that matter and you have questions, please feel free to contact me at customerservice@mikealvarez.com or if you prefer having an old fashion conversation on the phone, call me at (916) 412-6466 for answers without a sales pitch.  I’m here to help.

Wednesday’s recommendations:

3. Make them Believers

Give reasons to share from email to social. People need a reason to pass along and recommend clients’ content. Motivate them with engaging imagery, questions, coupons, etc.

4. Content Counts

When repurposing content across various websites and social media platforms, be sure to tweak content so that each post is unique.

5. One Voice

Integrate: Clients’ social media outlets should be an extension of their brand and should integrate seamlessly with their overall content strategy.

This week – 10 ways to combine e-mail and social media in 2015 for max customer impact!

MAC-lionking-socialmedia150Howdy folks.  As e-mail marketing continues to bring the highest new customer conversion rate and ROI for time and $$, I wanted to start off 2015 with specific recommendation how to leverage your e-mail marketing.  If Video E-Mail Marketing is not part of your marketing strategy for 2015 it should be.

If you have questions please feel free to contact me at customerservice@mikealvarez.com or if you prefer having an old fashion conversation on the phone, call me at (916) 412-6466.

Today we’ll start with my first two e-mail marketing recommendations:

1. Design Makes the Difference

Email design: When designing an email template, in addition to mobile rendering, consider how the template can be re-purposed as a Facebook tab or embedded into a blog post, or how individual pieces of content within the email can be shared to social. Always take advantage of the ability to create the message once and deliver it everywhere with the click of a button. This clients time and money.

2. Video Leads on the Move

Share a video that contains a call-to-action; email it out into the share-o-sphere, attracting attention while generating leads. And given the popularity of video with mobile users, create immediate engagement with customers and prospects on the go, whether those viewers follow a URL to a landing page or complete a form right on the video to opt in to your clients’ mailing list.

FREE VIDEO COMMERCIALS FOR REAL ESTATE PROFESSIONALS

Scan QR Code for live mobile sample

Scan QR Code for live mobile sample

If you’re not a real estate agent or broker but know someone who is, consider passing this along, they will thank you.

As many Real Estate Professionals continue to be unaware they can independently have a dedicated MLS/IDX mobile website with lead generation and management they control, video and an MLS/IDX integrated Facebook Business page for a low one time setup fee and an affordable MetrolistPRO monthly subscription, I’m SPONSORING A FREE HD VIDEO COMMERCIAL SHOOT, along with an MLS/IDX product setup sale, making it affordable for everyone!

The free video event is hosted by Mason McDuffie Mortgage in Elk Grove and sponsored by MAC.  Click for details and a map.  SKIP THE WAIT, CALL (916) 412-6466 for an appointment TODAY!

As we’re all aware the only thing we can count on is change.  Whether it’s a company buy-out, management or philosophical changes which don’t align with your business or family plan, having an independent internet presence, including MLS Facebook integration, MLS mobile and standard websites with lead generation and management systems are the best defense against interruptions in your business.  Are you using your Company’s brand or are you branding yourself?

Watch for some information everyone needs to know about security, coming next week!  Hope everyone had a fun and profitable day!