Entertainment highlights from the Sacramento Hispanic Chamber of Commerce 40th Annual Gala held on March 2, 2012, at the Sacramento Hyatt Regency Hotel!

• 33.3 Million visits made to the top 10 websites for U.S. Hispanics
• 13.5 million Hispanics are on FaceBook
• 8.1 million Hispanics are on Twitter
• $31.1 million advertising dollars spent by the top 50 advertisers on media that reaches out to Hispanics.
• $1.8 million spent in the leading Hispanic designated marketing areas.

As marketers absorb key Census data — including 43% growth in the Hispanic population over the past decade to 16.3% of this country’s population — it’s increasingly clear that Hispanics are the future of America. And post-recession, the Hispanic market has resumed its usual pattern of growing faster than the general market, with Hispanic media spending up 8.4% to $6.8 billion in 2010, compared to 6.5% for all U.S. media, according to Kantar Media.

Watch for stats on Hispanic Market rankings coming soon!  Have a great one!  Subscribe to Mike’s Blog  TODAY!

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Highlights from SACC 2012 Installation and Awards Banquet at the Hyatt Regency Sacramento. With appearances by Senator Ted Gaines. Direct from his humanitarian mission in Haiti to receive this years Community Service Award, Kit Miyamoto and featuring YouTube music sensation and MTV’s “O” Award Winner Kina Grannis.

“Facebook pages and Twitter accounts are no longer optional.  Actions such as “like,” “hashtag,” “follow” and “check-in” are golden tickets to a business owner.”

“Social media provides businesses with an opportunity to increase brand awareness and sales, improve consumer perception and customer service and to spot trends that may prompt new products or service offerings,” said Elianne Ramos, vice chairwoman of communications at Latinos in Social Media (LATISM) and CEO of Speak Hispanic LLC. “We see that the most successful businesses in this arena are the ones that maintain a more transparent, two–way conversation. The key is to use it not just as a simple ‘shouting platform’ for your organization, but as a tool to build goodwill and enhance relationships with existing and prospective customers.”

“Advancements in technology means that your customers can find you at a moment’s notice, and usually at their fingertips,” said Leonardo Basterra, executive director of digital at Lopez Negrete Communications. “There are new generations of future customers who will only know you through social media. While it’s important that you be in the game, you’ll need to be an active player to win in this medium.”

“Give the people what they want the way the want it” – Mike Alvarez

While at lunch with an Attorney friend and client he asked me “do you think I need to worry about mobile?  The most tech savvy collegue’s firm in Sacramento didn’t have a mobile optimized site so his thought was, if they don’t have it, why do I need it?”  Check out these comments from the same article:

In August 2011, 72.2 million Americans accessed social media networking sites or blogs on their mobile devices — an increase of 37 percent in the past year, according to comScore. Of the top 10 types of apps used by smartphone owners, social networking landed at the No. 3 spot, behind games and weather, according to Nielsen. In fact, 40 percent of social media users access their services from their mobile phones, according to Nielsen.

“With the introduction of smartphones and 4G connectivity, reviews, thoughts and comments are shared at speeds never before seen,” Mr. Gouverneur said. “Businesses need to sync up and stay on top of their brand reputation.”

“Remember it’s not a choice weather we use social media and mobile marketing, but how well we use them”. – Mike Alvarez  Don’t be left in your competitors dust.  Attend one of 2 FREE lunch and learns sponsored by MainStreet Chamber of Northern California later this month.  Information you need from the source you can trust.  Have a fun and profitable day!

Subscribe to my blog for helpful tips like this.  Have a great day!

The video summarizes how the basic SMS Text Marketing System works. The systems e-mail communication can be extended to include a support staff, a financing professional or his support staff or everyone, allowing the Realtor to stay focused on SHOWING LISTINGS AND MAKING OFFERS! Our system also includes optional mobile listing pages for all of the properties listed by the Realtor the prospect can view while still in front of the property he Text or QR Coded from. You can also add an introduction, BROADCAST QUALITY HD VIDEO and start BUILDING RAPPORT from the first inquiry. One of the key features frequently overlooked in this system is the ability to have a continuously self updating database of people actively looking at properties. You can SMS text and show your prospect similar properties you have listed in the same or nearby areas. THAT’S MOBILE MARKETING POWER! Call Mike at (916) 412-6466 or visit our Realtor page on the web at: www.mikealvarez.com and START SELLING MORE PROPERTIES TODAY!

Some reasons to consider Video posting vs. written posting or e-mail.